But I realized the power of Confluence soon enough. Initially - I missed MS Word because I love formatting my pages. I use Confluence for planning, documenting and the perfect place to get feedback for my blogs and emails. With Confluence providing templates for marketers formatting content has become a dream. The predicted completion date helps you make commitments and the version report demonstrates your workload well.
I use this dashboard for all my marketing meetings, planning sprints, and my priorities. Jira acts as this perfect tool where technical and non-technical teams can collaborate. Jira also integrates with various CRM tools like HubSpot and Salesforce making sure that all platforms you use are well integrated. Jira cloud now offers marketing templates you can use for planning your marketing - making it more user-friendly for non-technical teams. It offers transparency and you're accountable for set actions. It's also convenient for managers to understand where you stand with progress, saving you from meetings to discuss progress. This has helped me plan my sprints and finish work on time-sensitive campaigns like Atlassian Summit 2020. With the click of a button on my Marketing Dashboard, I can see campaign progress, estimated story points, and even an estimated finish date. If it isn't already obvious - I'm a massive planner. What a fantastic tool! I created fixed versions for my campaigns with approximate end dates, organized my initiatives, epics and issues and was ready to go to town. Heard so much about Jira - but only had the chance to use it for the first time 4 months ago. I edited the boards for my emails workflow board, blog calendar, social media calendar and product launch of EasyTime. There are ready to edit marketing templates available that make setting up your boards a dream. ALL things your employer will love you for! Trello can be a savior if you aren't 'technical' - it helps you plan your work well, helping you manage time and become more efficient at work. Without Trello, I would have to spend hours planning my sprint in Jira and recall follow-up tasks. This makes sure that my sprints are planned well, my issue queue is solid and most importantly I don't miss any important tasks. Something I particularly enjoy too about Trello is the ability to bring my Trello cards into Jira as epics, issues, and sub-tasks. I categorize tasks with labels based on priority - determining my issues in a sprint. I consider Trello as my pre-Jira platform. It is less formal - unlike an issue on Jira.
It is a light tool where you can store actionable and non-actionable ideas. Incoming marketing requests - idea board.
Trello is by far one of the most versatile tools. It gave me a good overview of the current marketing campaigns and status.Īs a marketer, I tend to wear a lot of hats - and I have a Trello board for that too! I always enjoyed using the product and after I joined TechTime, Trello was used primarily for all marketing plans and calendars.
#Trello jira confluence professional
Most of us have used Trello Free for personal or professional use. Here's my account on how I use 3 popular Atlassian tools for marketing: Trello: These 3 tools help me run the 'Marketing Ship' effectively - at least I think so, will need a confirmation from my bosses on that one. Trello helps in planning my work, Jira like a great project management tool aids in tracking progress and Confluence is the perfect collaboration tool for all things marketing - I have all my marketing assets, Summit discussions, blogs and a marketing guideline stored here. Atlassian tools pushed me to plan my work, organize and stick to it - transforming the way I work. But I couldn't have been more wrong! It was easy and it gave me this ultimate transparency that Microsft365 couldn't offer. I soon realized it was my assumptions that were holding me back from using these tools - assumptions that Jira is only used by developers, Confluence is too complicated and I don't need Trello.Ĭoming from a non-technical background, it seemed like a tough journey. I didn't even know what Sprints were - don't judge! Agile methodology was something I only heard from developers.
On this side, diving into Jira and Confluence felt scary. At first, these tools were scary - coming from an environment where Microsoft Office365 was a go-to for everything, not having Word or the Planner, pinched. Working in tech, I knew about the tools - but never been exposed to it. When I got appointed as the Marketing Specialist at TechTime in October 2019, I was introduced to the world of Atlassian. Read about how we use Trello, Jira, and Confluence for Marketing!
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